Giving our promotional products to employees and clients has been one of the traditional marketing forms. Every business will require promotional items to reach out to more and more people. It is a cost-effective method for both small and big players in the business world which helps in drawing people’s attention. Primarily, promotional items are those that have company’s name, or contact information, or a logo. The motto of this idea is to continuously remind people about the business, as your company’s imprinted products will be in use. This is much better than the print advertising techniques.
As per a research, promotional products help to generate improvement in consumer traffic. For instance, 89% of the people who received these items were able to remember the business names imprinted on the gifts. The business owners however need to remember that the items need to be of routine use such as calendars, lip balms, water bottles, mugs, engraved metal pens, diaries, and so on.
Reasons why promotional products are important for a business
- Brand recognition
What is brand recognition? It means that people can identify your business as soon as they spot its name or logo on any product. For instance, people easily identify the logo of McDonald’s as the yellow arch of ‘M’ is imprinted on so many of its products. The promotional gifts remain in homes/cars/offices and will keep the recipients reminded. As per a fact, anyone who receives the gift will keep it for about 6.6 months on an average.
- Customer loyalty
Promotional products are basically free gifts, and people like anything that they receive at zero cost. In order to keep your customers intact, this idea is quite a beneficial one. Nevertheless, it is also essential that businesses provide high-quality products, preferably the ones which are branded.
- Low cost marketing
Not all businesses can go with large scale marketing campaigns. And promotional gifts campaign is not something that comes with a high price tag. It is one of the best low cost strategies for start-ups and small businesses. The manufacturers who produce these products and imprint the name of businesses will charge reasonable rates only. However, the impact is always high.
- Greater exposure
When you watch an advertisement on television or see a billboard, it stays only for few seconds in front of you. However, when souvenirs with business name and logo printed on it are kept on the work tables and are often it use, then it stays away in mind for much time. For example, a t-shirt with a company’s design or a water ball with a company’s logo or a visiting card holder – these will be in front of your eyes every day for at least a couple of months.
Promotional products always brings best outcomes
Instead of spending huge on print media advertisements, it is always better to invest on something that makes your people happy. When your customers are happy, then they will make you happy. And the strategy is easy on your pocket too. Try it if you haven’t yet.