Crowdfunding is the process by which lots of people contribute small amounts of money to raise a large sum usually for a particular reason. This is done so that no one person feels burdened by an amount. It lets people decide how much they are going to contribute to each cause. Crowdfunding is done for various reasons including business, medical and NGO. However, these are not the only reasons for which people engage in crowdfunding. Crowdfunding can be used to raise money for art too.
Artists and musicians are constantly under pressure over funding. Many artists do not want to compromise on their art yet they are forced to do so. Crowdfunding can be of use for those people who are making music for the conventional market and for those who are making music for a niche audience. The point is, crowdfunding can help you establish an audience. By doing this, it establishes that you are a good musician to work with.
How is crowdfunding done?
Crowdfunding is done through crowdfunding platforms. Which work from different countries. India has a number of crowdfunding platforms like Impact Guru which can provide you with the kind of assistance you need. You need to make sure that enough people know about your work in order to avail the maximum benefit from crowdfunding ventures. Before you start your fundraiser, you need to pick a crowdfunding platform. Make sure your platform has the kind of experience required to handle a project like yours. In fact, your crowdfunding platform should also be able to provide you with a campaign manager in exchange for your service fees.
How do you write a fundraiser?
Considering that you will be working with music, you need to be sure that people know about your music. A fundraiser is the first step to explaining to people why they should contribute money to you. This has to be done through text, image and video. Write your fundraiser well explaining clearly about what you plan to do. Since your work pertains to music, upload a video of your work. A video is more useful than audio as it proves that it is you after all, who is making the music. Both the text and the video should go hand in hand to create credibility around your fundraiser.
How do you publicize your fundraiser?
Crowdfunding India is tenacious work. Make sure that your work is noticed in social media circles before going for a fundraiser. Create an audience of fans who are interested in your work. Upload your work on all available platforms including Sound Cloud and YouTube. Upload your work on pages on Facebook and send out clippings and audio on WhatsApp. This will work as your pre-campaign. Once you have done that, make sure that you talk to as many people as possible on these social media platforms about your fundraiser.
Should you get a team?
It always helps to raise money with a team. India crowd funding can be a lot of work and working with a team means that you divide the work into many parts. In this case, if you have a band, crowdfunding might actually be easier since more people are likely to have more contacts. If you work alone, form a team to work with.
What if my social media reach is not great?
It is always advisable to create a social media reach for your work before you start crowdfunding. If you do not have it, make sure you have someone to introduce you to potential donors. If you have a friend who is popular on social media, ask them to post your fundraiser and your work. It will be of great help.
