Since the introduction of the internet, people have transformed the way they consume content, particularly media and entertainment.

These days, consumers prefer video content because it’s an easy-to-digest, entertaining and engaging way to keep up to date with their favourite programs, influencers and much more. It also gives consumers the opportunity to take a break from the overabundance of text-based information online.

Trends in video content

Easily accessible and mostly free, video is available to everyone with access to the internet. Recent reports predict that over 80% of internet traffic will consist of video by 2021. Major trends in media research show a steady incline in streaming video subscriptions and a subsequent decline in pay TV subscriptions. Demand for mobile video content has also skyrocketed as consumers opt for a quicker and more efficient way to consume their daily news and entertainment fix.

Video as a tool for businesses

Businesses that are wanting to stay competitive within their industry and relevant to consumers are opting to interact and engage with consumers via video. Video offers a way to connect with consumers on a more personal level as well as providing an easy way to inform and educate efficiently and effectively. Video can be easily shared on social media, providing a way for businesses to spread their message more organically online. Marketers are incorporating more video content in their digital marketing strategies to improve the way consumers engage, process and accept messages from consumers.

According to the public relations team at Adoni Media, video content is the new powerful way to have your story told and your business found.