Digital marketing has become very important these days as people want to access information from anywhere and at any time. Digital marketing is cost effective. It gives a scope to reach out to huge number of people and that too within the budget. As compared to traditional means of marketing like new paper, magazines, broadcast, digital marketing caters to many is more popular. The future of digital marketing is very bright. Surviving the cut throat completion is only possible when one applies the digital strategy in the right way and analyse each aspect.

These day’s customers have access to a multitude of information on their fingertips; in fact on the click of a mouse. Thanks to the technological advances.  Social media is one such example. Most of the businesses use this mode to promote their brands. One can target on a large number of population at one place. Face book and Instagram are such examples where people get to see ads posting discounts, new offers etc which lures people to check the website. This brings in more traffic and credibility and inturn, the trust is created. Most of the big companies are not only limited to internet or social media. They make use of other tools in digital marketing too. There are many tools like SEO, SEM, Content marketing, SMO, PPC etc. These are some of the few tools widely used.

Search Engine Optimization – Improve visibility

SEO is Search Engine Optimisation. It is the process of improving the visibility of a website by the help of either paid or unpaid search engines and increasing the number of consumers to visit the website. It is a great way to make your website friendly and easier to navigate.  The website gets customers from all over the world. This way more clicks will happen. Pay per click marketing (PPC) is an advertising to generate clicks on your website. Whenever the ad is clicked and the consumer lands on the website, then a small amount of fee is paid to the search engine. Google rewards the best performing ads. The better your ads, the greater the number of clicks and lower your costs.

Social Media Optimisation – Reach out on the Social Media

SMO is Social Media Optimisation. It is about the social networks. SMO is all about increasing the visibility or promoting the brands using a social media platform. However the goal of SMO is similar to SEO i.e. to bring in more customers or traffic to the website. The published content can be found more easily by the people searching for the similar content. Every marketing plan of a website will have SEO as its main component. A good team of SEO can work on improving the visibility of the website and increase its rankings there by. While SMO increased the visibility of your social media profile.